Entries by Joel Hoffman

Renesas autonomyTM meets Shakespeare’s Smart and Connected City

In 2016 Renesas Electronics selected the city of Stratford, Ontario, Canada (sister city to Willam Shakespeare’s birth city in the UK) to develop the first chapter of it’s self-driving car development program. Renesas autonomyTM has a target to demonstrate engineering accomplishments at CES each year thereafter. A team of scientists and engineers were assembled from […]

The Making of an Autonomous Car – More Than a Bucket of Bolts and Bits

by AUTOMOTIVE MEGATRENDS  |  WEBINAR  December 14, 2017 Despite ever more companies seeking to enter the automotive industry, using an increasing number of general purpose technologies proven anywhere from Silicon Valley to the shopping mall, appreciation for automotive engineering process underlines the high level of disciplined required to make driving safer. Autonomous cars will depend on […]

The Making of an Autonomous Car – Chapter 2

by AUTOMOTIVE MEGATRENDS  |  WEBINAR  November 15, 2017 The next chapter of production-focused automotive innovation requires collaboration to advance autonomy into real cars on the road. Indeed, the most challenging part of developing a cost-optimised, production-ready automated driving system involves the hard work of many disciplined partners. In January 2017 at CES in Las Vegas, Renesas […]

The Making of an Autonomous Car – Chapter 1

by AUTOMOTIVE MEGATRENDS  |  WEBINAR  October 18, 2017 It is no longer a black art to build a car that drives itself under testing conditions. Complex hardware and sensor kits are available and free software has been put into open source. What is missing? Production readiness. Before a car can be built in series production, many […]